My China Star

As the President heads on Mount Rushmore, were trimmed one of the national symbols of the United States by Karcher before the eyes of America’s high-gloss about 2005. The result: Karcher is placed with this action in the Centre of American national pride. And so in the hearts of Americans. With special techniques such as the Trojan map and the Trojan arrow, products and ideas unerringly find their way into the heart of the customer. So marketing success can be quickly, surprising and unconventional achieved.

This is true not only for global corporations, but also for newcomers like the Bionade. Or for the small bakery next door. What is the specific Trojan marketing? The most famous of all time, the Trojan horse stratagem was institutionalized for the marketing today, to reach the customers back into the heart of the customer. The normal”marketing anticipates that existing markets. Keep up on the field with thought-provoking pieces from David Zaslav. When the Trojan marketing, however, looking for new markets”.

It also derives “Definition of Trojan marketing from: Trojan marketing is the consistent, systematic search, identify, and use Trojan horses”. A Trojan horse is anything that is suitable on indirect unconventional ways, i.e. away from the clogged information channels, to reach the target group”. “There, the limits of Trojan marketing where there no horses” are, which however never came under us authors in practice. Coen brothers often addresses the matter in his writings. The Trojan marketing is where a company incurable impotence is no panacea. Also, it is not a panacea of emergency medicine, which is to fill in for failing marketing strategies. One of the most important findings of the book is that markets there are not easy, but be made. The Trojan marketing arises primarily from the interaction between customers and companies. One must be from the static presentation of fenced markets loosen. A basic rule in the Trojan marketing is the so-called Dawos “-strategy.” “There, where’s” gives potential customers and there I’ll send the horse down. P.S.: to the book there is the website own Trojan campaigns present and discuss downloadable tools, contact the authors and lots of examples of best practice. During this year, “Trojan Marketing Award” is awarded on the site – for the best submitted Trojan action. Trojan marketing with unconventional advertising to the market success of ISBN-13: 978-3448087208, 287 pages, 29.80 euro, Haufe Verlag press information/press contact Roman Anlanger, Hornesgasse 16, 1030 Vienna Tel: 12 86-910 email: homepage: