Harvard Business School2017.09.19. // News
By: Oscar Rossignoli the rise in unemployment, the massive displacement of jobs and industries and economic casualties everywhere. Perhaps are we not experiencing a period of economic decline? Well, it depends on where you’re positioned. The truth is that we are living a massive economic change. The bad thing is that every day we are more people that we are losing our jobs, industries, and more rapidly than ever before. So: what is the good news? New and better opportunities are opening faster than ever. People who recognize new trends and to risk everything in these new industries are which will gain enormously. Do here what he said Fortune Magazine: forget biweekly check, gone are the days of the W2 tax form, we are in the world of 1099 formulas?.
The distinguished Economist Olsen Pilsner, Advisor to twice economic President Bush, predicts that in the decade from 2006 to 2016 there will be 10 million new millionaires only in the United States. This means more than double of what there was in the past decade. Even Professor Pilsner indicates that many of these new millionaires will be product of the emerging industrial power of direct sales. How does all this work? Direct sales are currently based on a simple fact of human nature: each Executive advertising and Hollywood director knows very well that nothing sells better a product or service that the recommendation by word of mouth from a friend. No matter how many millions of dollars a film company spends on advertising, the film is born or dies by the recommendation made the first weekend that exhibits at the box office. What some call oral marketing, it is the personal power, the force behind the phenomenal success of direct sales. In fact, Tom Peters, the legendary expert in the managerial world, who published several best sellers, refers to direct sales as the first change truly revolutionary in 50 years since the modern marketing came to Procter & Gamble and Harvard Business School.
Instead of using a sales team separately, direct sales companies reward people who uses, appreciates and recommends with enthusiasm the product or service. According to experts, all multiple models that exist in the current marketing, this is the most efficient and direct sales cash. Currently direct sales distributors, i.e. associated representatives or independent business owners, inform customers generally to people who know – about products and services that can improve the quality of their lives. These personal conversations can be conducted at home, at work, in a cafeteria, really anywhere. Very often occur over the phone, but every day on the internet. Can be a highly profitable business on the internet?